About Us:
Alrais Group is a leading multi sector company dedicated to fostering a positive work environment where our employees can thrive and contribute to our collective success. We are committed to upholding high standards of employee relations and fostering a culture of respect, fairness, and collaboration.
About the role:
We are seeking a talented Digital Marketing Executive with a strong SEO background to join our team. This role involves developing and implementing effective digital strategies to enhance our online presence and drive business growth. Ideal candidates should have a proven track record in digital marketing and a passion for innovation.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate.
Requirements and skills
- BS/MS degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, WebTrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google AdWords' campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement.